With the growing importance of social media in the internet world, it seems like simple SEI is not enough for webmasters that want to have successful websites. On the other hand, the new website owners might not have so much money at the beginning to invest in the development of a website. This is why they are sometimes confronted with a choice: whether to invest in SEO, or in Social Media. Both of those have their advantages and disadvantages, so the webmasters should consider many aspects before choosing.
The effects of SEO and Social Media
The explosion of Social Media has a significant effect on the promotional strategy for any company. Promoting a company on Facebook is simple, as it only implies to create a Fan Page with information and graphic materials. The fan base of such a page grows naturally, especially if the company has good information to share on that page. A major benefit of a Fan Page is represented by free marketing, as the fans would post your products on the pages of their friends, and this way, you will gain publicity with no effort or expenses.
The importance of SEO
Just as important as Social Media is SEO. As Google is the most used search engine of the world, it is important for websites to be optimized for this search engine. The new SEO techniques imposed targeted traffic as a new notion. This means that SEO has the purpose to bring only valuable visitors on a website, visitors that would return each time a new article is posted. The modifications brought by the new Panda and Penguin algorithms of Google changed the classification if websites and valuable content gained more importance than ever.
SEO or Social Media?
A good website must benefit of all the optimization techniques possible. An important part of SEO is promoting and integrating a website with social media, so it is not possible to choose one technique or the other. SEO is a process made by professionals, while Social Media can be done by webmasters, even if they don’t have such advanced notions about optimization. In this case, you should pay an SEO company to optimize your website for you, and at the same time, you can promote the website on social networks.
What Social Networks are good for marketing?
Facebook remains the most important network where any website could have a great image, with minimum costs. Moreover, it is possible to obtain targeted traffic by advertising on this network, with less costs and efforts. Twitter is another place where the word about anything spreads with the speed of internet, so it is mandatory to have an account there. You must not neglect the new rising networks that are trying to make a name in the internet world, such as Pinterest.
As a conclusion, it is almost impossible to have success only with SEO or only with Social Media, so a promoting campaign for a website or business must be a combination of those two techniques.
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I'm Louida from Atlanta, Georgia and I'm a mother of two daughters, and a full-time blogger/influencer.
I love helping others learn how to start working from home online free to help supplement their current income.
I also blog at Productreviewmom.com
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