How to Protect Against Social Media Fatigue

Social media has become quite a huge phenomenon today, and it only continues to grow bigger and bigger, without showing any signs of stopping. Eventually, we would be overwhelmed by everything that is happening in the Internet; there would eventually be so much for us to keep up with, or they’re all not that interesting anymore. We would eventually burn out. This is called ‘social media fatigue’ and it is something that everyone should be wary of.

 

Social media fatigue is a pretty dangerous thing and it can have a huge effect on everyone involved, including customers, businesses and even those under employment. Social media fatigue would cause a normal person to give up trying to keep up with all the happenings in the Internet world, as there would either be too much for the person to handle or there just isn’t any reason for that person to stay interested anymore, causing him to get bored. In turn, businesses would end up losing their customers because of lost interest. This extends to employees as well, as the burn out would also affect their ability to work in the office and produce output. Overall morale in the office would drop and employees wouldn’t be able to work properly because they’re too overloaded with the numerous tasks they need to accomplish.

With all this in mind, the prime objective for the companies would be to prevent both the customers and their employees from succumbing to the burn out. For keeping customer interest, this can done by keeping things interesting for them. One reason why people use social media networks is to relax and connect with other people, possibly after a long day; bombarding them with advertisements and promotions would kill their mood even further, affecting their interest. Companies can use this knowledge to their advantage and start on ways on how to keep customers coming back. Kelsey from performancing.com suggests producing different kinds of fresh content to keep users and customers interested, like “cartoons, trivia, contests and general discussion questions that may relate to current events(such as holidays and pop culture events like the Grammys).” This should be done in a way that doesn’t show their intention to advertise, as the purpose of this method is to help the customer relate to the companies by becoming a part of their life. This method will help the customer see the company as a group of people just like them, rather than an ad dispensing machine. As for preventing employee burnout, Kelsey suggests the method of “divide and conquer.” Dividing employees to have them handle different tasks will lift a burden from their shoulders, as they wouldn’t have to worry about manage a huge number of accounts all at once, preventing burn out.

Preventing social media fatigue is a simple but important mission for businesses; it just requires effort on the part of the company to make sure everyone from all sides stays interested. As such, businesses should be wary of such dangers and should continue to actively work to prevent it, before it deals too much damage.

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