How Does SEO Work?

How Does SEO Work?

For those new to the world of SEO It stands for Search Engine Optimisation. Search Engine Optimisation is the practice of promoting and improving a website in order to achieve as much traffic to that website as possible.

There are many aspects to SEO all of which are equally important. SEO is a crucial to your website. Without paying careful attention to it it can make it very difficult for search engines to find your website. And with the majority of business coming from search engines, it’s vital that they do! Without good SEO you may as well not have a website. And with huge amounts of business coming from the internet now, if potential customers can’t find your website this could be the difference between you succeeding and failing.

What Are The Different Elements Of SEO?

SEO addresses various different areas in order to get the most out of your website. This includes-

Keywords- One of the driving factors of search engines is relevance. For example if you searched ‘search engine optimisation’ depending on how many times the words ‘search engine optimisation’ appeared the search engine would rank it higher or lower. The more times you have the words ‘search engine optimisation’ on your website, the more relevant the engine would rank it. Carefully selected key words can optimise traffic to your site

Links- The more links a website has, the more valuable the search engines assume it is. If lots of sites with high authority are linking to your site, search engines will give your site more authority as a result. Let’s take a quick look at two methods you can begin building links to your site:

• The first is blog commenting. Find relevant blogs and comment, adding a link to your site. Be warned though; don’t just blindly comment on anything. Read the blog to determine whether users may want to use your site also, and ensure your comment is worthy of being posted as it could be determined as spam.
• The second is Guest blogging. Write blogs for similar sites with a link to your page to gain users from others sites. In a search engine search – (key word) “write for us”. For example- ‘SEO “write for us”’ to find any SEO blogs and websites that are looking for guest bloggers.

These are just the basics, but you can’t really go wrong with them. Be careful though; do not make your website primarily for search engines. Don’t try to trick search engines by cramming in key words, this never works. Make your site user friendly, but be clever with your SEO too.

So Now You Understand SEO, How Does It Really Help?

Putting your SEO needs into the hands of an expertise company could be the best thing you ever do for your business. These days a huge portion of your business is generated online. After all ask yourself, wouldn’t you much rather click online and read all about a business than pick up the phone and have to ask a million questions to find out everything you need to know. It’s so much easier to use a search engine and be presented with all the companies that do what you are looking for. But if your business isn’t up there, it isn’t an option.  

You can use these tips to improve your SEO yourself, every little helps! If you want to take it a step further and get professional help with SEO this will be highly beneficial to your business. After all your SEO might be good, but if there is a similar company with better SEO they will win hands down every time. And once your site is up there, it’s easy to keep it up as nearly everyone will click on the first three results over the ones that are lower down. Good SEO might be all you need to kick start your business.

Eilidh MacRae is a writer and SEO enthusiast. She would highly recomend Marketing By Web who offer SEO in Bristol