How Can Social Media Can Protect Organizations

With the increasing popularity of social media, any organization and institution should be careful in presenting issues and determine how it will affect the workplace. Keep in mind that social media has well-connected and much larger audience that is why once the problem circulates it will dramatically increase. In this sense, organizations should know the things to consider in protecting intellectual property while using social media.

Adequate understanding about the appropriate use of social media is of utmost importance in safeguarding confidential information. Apparently, in just a click inadvertent posts and statements can disclose the confidential information and trade secrets of the company. Likewise, the organization should be watchful and give the proper assertion of the posts made by employees. Be aware that false statements posted in social media are a form of false advertising and trade practices that lead the company to liability. In this sense, it is important to let the employees know the negative impact of false statement.

In addition, employers should educate their employees about disclosure requirements. This means that the employees should be very careful in endorsing the products and services of the company without proper disclosure. This is also applicable to bloggers paid to create product reviews. Social media has real time and much bigger audience that is why any issue that involved the employees and company relations can easily circulate in this public arena. That is why, social media policies should be integrated in the employment manuals so that employees will be aware about the proper usage.

The social media policies should address those people within the company who have social media accounts including usernames, content and other posts.  Moreover, many companies are using social media in recruiting manpower. It is because employers can obtain extensive personal information regarding the applicants that is not disclosed in the resume. Companies should protect the information so that it will not cause any discriminatory hiring. Although social media can be an effective recruiting tool but it also involved legal risks.

The organization should also monitor for any possibility of using brand and trademark in the social media space. This is the best way to protect the trademark rights and IP rights. Thus, social media can be used as the best defense without leading to filing of litigation. Likewise, social media offer additional litigation consideration. This means that any issue divulges in social media should be given careful consideration before filing a suit.

Indeed, social media has opened up new opportunities in brand marketing and communication. It also added new ways of infringing other methods involved in social media. Likewise, protecting the company and its brand in cyberspace is significant that is why both the company and employees should know about it. Thus, social media can make or break any organization. That is why everyone should be responsible in using social media, particularly in protecting intellectual property. Misuse of this public arena can cause harm to an organization as well as to its employees. Since social media is an integral part of today’s modern life, the best thing to learn is to be a responsible user.

  

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