Angel investors are much different than banks, venture capital organizations and other more traditional business funding sources. The style and approach you employ when convincing an angel investor to believe in your start-up venture needs to be different as well. Five simple tips can help you adjust your pitch to be effective with angel investors.
Concise and Captivating
One problem with trying to gain capital from angel investors is that you have a very limited amount of time to convince the potential investors that your business is worth their time The best way to avoid this problem is to be concise and captivate the attention of your audience right away. Start your pitch with a charming anecdote about why you started your business and the void it is going to fill in the market. This will give your business a personality, which is more intriguing to an angel investor than profit projections and demographic studies.
Varying Pitch Speed
Vary the speed of your pitch to angel investors. The changes in tempo will help you emphasize important details while keeping the potential investors’ attention throughout less interesting or vital information. Also, maintaining a single speed throughout an investment presentation can become tedious, which will result in losing the interest of the angel investors you are hoping to gain capital from.
Accentuate the Passion over the Product
Angel investors are not going to become as familiar with your product as you are after a single presentation. You will never be given enough time to list off every feature, advantage and benefit of your business’s product or service before losing an angel investor’s attention. Instead of focusing on the specific product your business is selling, accentuate your passion and drive to bring it to market.
Visually Appealing Presentation
While angel investors cannot be tricked by flashy slides and infomercial style sales techniques, a visually appealing presentation will keep your audience engaged in the information being relayed. Incorporate slides into your pitch which are polished, professional looking and drive home the details present in what you are saying.
Try not to end a pitch being made to angel investors with financial information or other statistics. The best way to win over an angel investor is to leave them thinking about how passionate and qualified you are. Make eye contact and drive home what you feel sets your start-up apart from the crowd.
Angel investors are known to invest in companies with driven and passionate people at the helm. Be engaged, entertaining and concise when pitching to this kind of investor.
Jerry often writes articles on how to obtain funding for companies that are low on capital. He works for a business funding company that provides solutions for medium-sized businesses who want to expand into new markets.
I'm Louida from Atlanta, Georgia and I'm a mother of two daughters, and a full-time blogger/influencer.
I love helping others learn how to start working from home online free to help supplement their current income.
I also blog at Productreviewmom.com
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