The term SEO campaign refers to the process of increasing the exposure of your website or blog on web search engines such as Google, yahoo and Bing. SEO which stands for search engine optimization improves the prominence and visibility of your website on various search engines. A SEO campaign is aimed at making changes to the content of your website and to its HTML coding to improve it visibility on the search engines. International SEO campaign involves changing the content and lay out of all your international websites for various countries so that they are ranked higher by the search engines. Sometimes, due to the similar content on every website of the company for various countries, Google panda ranks the website lower which affects the readership of the website.
Tips for initiating an international SEO campaign
Following tips would help you in initiating and planning an international SEO campaign successfully
· Set goals
First of all clearly set your goals. Think and write down which problems will be addressed by your international SEO camapaign.Whether it will boost the rate of the traffic, increase your sales of red widgets, and increase the sign up and subscription rate of your e-mail newsletters or more number of contacts through a lead generation form. Setting the goals will help you work in some definite direction
· Make your local SEO campaign work perfectly
In order to broader your horizon to an international SEO campaign, make sure that your local campaign is going in the right direction. If you have not set your domestic SEO campaign to work orderly, rolling out to other countries, cultures and languages is of no use. Make sure your local SEO campaign is mastered and working perfectly in order.
· Determine the most relevant search engines
Before starting an international SEO campaign identify the most popular and well known search engines in the countries where you want to target your campaign Google is not popular everywhere. Every country has its own widely used search engines. Take notes and all the relevant information about that search engines’ SEO rules and work accordingly.
· Make use of subfolders or TLD’s
Making use of subfolders or TLD’s over different subdomains will give a good start to your international SEO campaign. Similar domains and subfolders with every country you want to target are till date the most appropriate technique for targeting an SEO campaign on international level. The visitor can go to the website and select his or her country and language and view the site designed for his particular country. If you use subdomains instead of subfolders, the visitors will get confused as the website will appear totally different for them
· Set accurate geo-targeting
Google has offered features to permit webmasters to target websites based on geographic regions or to target some certain portions of the website pages to various different areas and locations. Sign up for a webmaster tool account, and change the configuration settings for geo-targeting under the settings tab.
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