Within the philosophy of humanity and the human society, one thing that has been accepted by all as being very constant in life is change, and this is the bases of what we are going to discuss at the moment. By the year 1999, Matt Cutts one of the heavyweights in SEO and Google said that there was nothing as over optimization. But at the moment, there has been a pronouncement that some acts amounts to over optimization and attracts some amount of penalty. The sequel to this, the following things that has been used for a very long time to get rankings are now prohibited, and when one violates them, his site might be deleted from Google for some time.
Your site should not use more than 2% to 3% keywords in a Title, headings or even Meta description. The keyword density for each article should not be more than 7%. Never make use of inorganic or paid links that will directly make inbound links to your site. You should also avoid the use of contents that only make a lot of internal links to your sites. The next is the act of having your keywords listed or linked heavily on any part of the body of the site.
When people are more interested in the contents of the site due to over SEO optimization and because of this does not make any efforts to have well designed sites, they are moving towards these penalties. You should also avoid rehashing of materials from other websites. This also attracts penalty. The next thing that is checked is your value proposition. It means what you offer to your visitors, either goods, services etc. You must offer them something very valuable. Again, you should not buy domain names for the sake of its SEO benefits.
Don’t use keywords on almost all "home" link anchors on the site. Avoid having back links with same anchor texts that are pointing directly to your websites URL. Never make use of duplicate or copy contents, and avoid back links with unverified sites and automatic page redirects.
It is good for you to check whether you have been penalized from time to time. You can do this by comparing the number of URLs that are indexed from your website with the most current of figures. This can be done by typing in your domain name website address in the Google search bar. When you do this, you are supposed to see results. But if there is none, then know that you have been penalized.
So, if you have your site penalized, the truth is that the only thing you have to do is to check through all the aforementioned penalty offenses, if you have any of them on your site, just remove them and make the required changes. When you have done so, you then request that Google considers your site for re-inclusion into its index. The best thing to do to appeal to Google’s no penalty is for you to make sure you always write naturally, making use of SEOs a supplement and guide, and not a mandatory systemic tool.
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I'm Louida from Atlanta, Georgia and I'm a mother of two daughters, and a full-time blogger/influencer.
I love helping others learn how to start working from home online free to help supplement their current income.
I also blog at Productreviewmom.com
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