With all the fake SEO professionals, Google has come up with measures to cap this menace. The measure, is quoted to have the ability to totally reduce you and rid you of all the hard work, and is more powerful than a panda.
Talk is emanating in the google webmaster forum, between web/ blog owners and artificial members who may be coming from a different planet where everything is good. The internet seems to be in a free fall because of the websites that are having their rankings reduced or diminished and other being totally de-indexed, with over utilization being bad and attracting penalties. Perception is really what is to play here rather than the above reasons mentioned that websites really need countless links to be ranked better by google.
The questions about optimizing
With the increase amounts of websites that are being toned down by Google, its not a wonder when people start seeking unconventional ways of trying to manipulate the system, an interesting read here is the SEO Books latest post with can shed more light on what we are talking about.
Certain misconception has started manifesting concerning over optimization and its penalty. Below I will state a few for your understanding.
Links are not what they used to be
With Goodle not finding much relevance to links this days and instead looking at other avenue to accurately rank the sites online, its become such a difficult task chasing up to them so as to be sustained over the net. These days Google is using methods such as how long a user stays online on your site, it's become paramount for instant change. Thought links are a prerequisite for your site, they will not help you get the ranking and instead you should focus on what exactly can get a visitor glued to your website for a long time, such as fantastic content, good promotions and also engage in programs that can be done offline. Doing a A/B Testing on Adword for google is also encouraged.
Keywords has become extinct
Using keywords in a content without really justifying their usage can result in loss of ranking. Their use these days is dying because of their lack or relevance, and usage. When used they should be cleverly placed with relevant information associated with them, not just placed anywhere whereby eroding the meaning of the content drastically and rendering it useless.
Here is where unscrupulous SEO people who have ended up losing ranks on their websites from Google are. When they lose their ranks, they immediately start blaming other especially competitors for manipulating and building for them the links. Unfortunately there is no factual evidence that can substantiate such accusations and they should just accept and move on.
Googles thoughts about Optimization
With websites embarking on SEO, certain unethical practices such as siphoning and other method they use to get more links are hurting the innocent people. Good is trying to change the mindset of people away from SEO and showing them its not the best way to succeed.
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