Don’t go on the apprentice if you’re going to make a fool of yourself probably. Bit of a career killer.
To be fair, the apprentice is a fascinating programme for any young entrepreneurial type looking to start a business, though it is detached from reality.
It is basically a game show, it is heavily edited and it does see the teams set challenges that have only a small element of realism to it; for example: on the junk shop task, being set up in Brick Lane was the real key to their ability to sell anything. Without this opportunity they would I suspect have sold next to nothing.
Despite this, The Apprentice does offer lessons to entrepreneurs looking for some tips on how to have a better chance of success.
Use the Internet
One really annoying thing about the Apprentice, that they don’t really mention, is that they aren’t allowed to use the internet. If they are looking for merchandise, places to sell to and information they can only use phonebooks and yellow pages. Plus they aren’t allowed to call in favours from friends or people in their existing business network. This would be much more like reality. Of course they are restricted because that’s the rules of the game show, but you should remember to use all your resources.
Old Fashioned Techniques Should Not Be Forgotten
On the flip side, modern entrepreneurs may be tempted to get too focused on the internet and all the opportunities it presents. You could spend too much time fighting in the search engines to get traffic when a bit of leg work on your local high street could deliver a great deal more business. You should always incorporate a bit of traditional advertising like banners into your marketing for example, especially if you are targeting a market that rarely goes online.
Concentrate on the Product
A big lesson that the Apprentice teaches us time and again is that the foundation of a good business is a solid product or service. It needs to fulfil a need or just be achingly desirable. You could have the best strategy, the best team, the best marketing and all the money in the world behind you, but if you have a shoddy product, you won’t be successful. How often have we seen in the Apprentice; the team argue about this that and the next thing, yet at the end of the day, Sir Alan sees the product supposedly at the centre of the task and points out some glaring flaws in its concept or design.
What have you learned through watching the Apprentice?
I'm Louida from Atlanta, Georgia and I'm a mother of two daughters, blogger, and full time working mom at a Business Consulting Firm.
I love helping others learn how to start working from home on the internet free to supplement their current income.
I also blog at Productreviewmom.com
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