Anyone involved in the curation of Internet content over the last few years knows the important of solid search engine optimization (SEO). However, those in the marketing world are often juggling many things at once and simply don’t have the time it takes to properly develop an effective SEO strategy based on current trends. That’s because the landscape of SEO is ever evolving, and to form a workable strategy takes constant focus as well as staying abreast of the latest changes.
With that in mind, here are some of the top SEO strategies geared towards narrowing the playing field and giving marketing experts an idea of exactly which SEO strategies to focus on in order to broaden their customer base and promote their brand.
EMBRACE SOCIAL MEDIA
In today’s connected world, social networking is one of the tenets of effective SEO. In fact, those marketers without a strong presence on social media may as well signal the death knell of their organization. And while it’s vital to maintain constant updates on social media sites such as Facebook and Twitter, it’s also important to look at the new kids on the block, as sites such as Google+ and Pinterest represent the future. Google+ is a good example of a website marketers need to focus on, because it goes beyond social media and creates a platform in which to integrate all Google’s products. It’s a virtual one-stop shop for information gathering, and it represents the future of social media and marketing.
Other ways social media can boost SEO include:
CRAFT MARKETABLE ARTICLES
This may seem like a no-brainer, but there are specific, technical ways to ensure a piece of content is viable in the marketplace. Google’s Panda and Penguin updates helped to curb spam and sub-par content, so it’s up to the content provider to raise his or her game. That means composing articles with compelling titles, a strong plot and newsworthy content. Articles should also be low on keywords, with total usage somewhere in the 6-7% range.
Writing these types quality articles generate huge brand buzz and often leads to a healthy amount of free press and back links.
BACK LINKS VIA WEB DIRECTORIES
While it was mentioned above that social media is the trend of the present as well as the future in SEO, there is something to be said for directories. Marketers can still utilize link directories that allow for deep linking (sites such as Octopedia and Yahoo Directory), in order to maximize their top keywords.
THE IMPORTANCE OF TRUST RANK
Marketers always hear about the importance of constant production of web content. That’s because consistently creating quality articles and blog posts builds trust over time. Attaining a high trust rank has the immediate benefit of drawing spiders to a website the moment a change is made, rather than the weeks or months it often takes for spiders visiting a site with a low or non-existent trust rank. And because these rankings are a direct result of search engines indexing pages, marketers should focus on making changes and releasing new content every week.
These are some of the main ways marketers can maximize their SEO without abandoning other marketing avenues. That being said, the most important thing is that the current landscape in SEO demands a firm commitment to produce fresh content on a consistent basis.
Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO companies in the United States.
I'm Louida from Atlanta, Georgia and I'm a mother of two daughters, blogger, and full time working mom at a Business Consulting Firm.
I love helping others learn how to start working from home on the internet free to supplement their current income.
I also blog at Productreviewmom.com
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