If you are currently running a small business and have started using social media to market your brand, are you happy with the way it’s going so far? There is little doubt that these platforms are incredibly effective when it comes to bringing a product, service or brand to the attention of the public. You already know about the billion plus audience who log in faithfully every single day, but reaching them is not entirely simple. Many businesses have found to their cost that you need to follow certain etiquette in order to achieve your brand’s potential. This article focuses on the typical mistakes that have been made and are being made right now by businesses similar to yours. If you feel that some of these sound familiar, don’t panic, you can easily adjust your approach as long as you know what went wrong and why!
Selecting The Wrong Person To Control The Social Media Promotion
You wouldn’t hand over your biggest client’s account to an employee with less than a year of experience, so why allow an inexperienced worker to run your social media campaign? Social media is a very delicate science that can cause terrible issues for your brand’s reputation if treated insensitively. The sooner we realise exactly how powerful this marketing tool is, the better the chances we have of reaping the considerable benefits. A simple Tweet can cause more damage than a speeding train heading towards your office block, and millions have been lost as a result of a few careless words. Be very careful when using Hashtags as they can be picked up in a myriad of ways. The best course of action is to educate your staff regarding the nuances of social media platforms and monitor the content of any communications being sent out to these platforms.
Being Less Than Tactful
No matter how funny it may be that your rival firm has had to close down, always remember to be sensitive when you take to the social media stage. There is a potentially huge audience and the wrong word or phrase can spread like wildfire. You are an ambassador to your brand and any untoward content will reflect badly on your whole company. Some funny punchlines may have your buddies in stitches down at the local pub, but they’ll probably not go down too well on social platforms. This is why we suggest that your personal and business profiles should be kept apart.
Not Understanding Social Network’s Nuances
Social networks have their own set of rules and woe betides any business or brand that doesn’t respect this fact! If you think you can use the social pages to flog all of your products, you’ll soon be looking at a fan-free page. These pages are supposed to be used for engaging with your public and building up relationships. Your website is the business end of things and you should treat your social media platform as a coffee shop where you can shoot the breeze with all and sundry.
Time For a Rethink?
If any of these bloopers look familiar, don’t panic! You can have another bite of the cherry, just remember to take it slow and do some more research on the way social media ticks – Good Luck!
I'm Louida from Atlanta, Georgia and I'm a mother of two daughters, blogger, and full time working mom at a Business Consulting Firm.
I love helping others learn how to start working from home on the internet free to supplement their current income.
I also blog at Productreviewmom.com
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