Three Ways to Make Money Blogging
by Murray Newlands
As an Internet marketing expert, I'm always trying to stay at the cutting edge of industry trends so that I can help others get a grasp the current business environ. As a result, I help other bloggers squeeze the most money out of their sites. In other words, I help them make money online through content monetization.
Even though I've been around the industry for a while, I'm still amazed that there's not really a central location to get all of that information. That's why I'm sharing three standard ways and one exciting new way to give your site maximum content monetization!
Content Monetization Method #1: Banner Ads
Banner ads are one of the easiest methods for monetizing your blog's content, and they've been around for almost as long as
the Internet. Initially, advertisers would go directly to websites and pay them per month, and this still happens to a lesser degree. However, it's much more common to just use use Google AdSense to carry banners because Google's ads target users based on their search history. On top of that, Google's ads are usually less "noisy" than other banner ads (they don't allow seizure-inducing
animated GIF's). Other hosts include Moolah Media, a great mobile app monetization solution for mobile apps (use it if your blog has a mobile app!) that lets you monetize content with in-app registration forms, place banner ads, and receive inbound calls.
Content Monetization Method #2: Affiliate marketing network
Affiliate networks link merchants with bloggers and other site owners and run PPL or PPC/pay-per-sale campaigns. This means that you can get a good hunk of dough by merely placing ads and/or affiliate links. You get paid for each product you sell or each user you lead to fill out a form, depending on whether it's pay-per-sale or pay-per-lead. Most networks allow both, and some even offer pay-per-click like AdSense. Affiliate marketing works best if you have high traffic volume, but there isn't really a downside for smaller sites to use them too since affiliate networks are almost always free to join. However, affiliate banner ads might not be as good as monthly banner ads but monthly ones are hard to come by.
Content Monetization Method #3: In-text Links
In-text ads are hyperlinks that link to a discreet pop-up (when hovered over) and also to a product page. They're becoming
more common for three main reasons: They don't disrupt actually using the site, they monetize existing content, and they can target individual visitors pretty well. You could create your own basic in-text link ads by using affiliate links but the best way is to let a third party do it for you.
Third-party in-text ads are a lot more advanced since they can be targeted toward specific demographics. Let's say you have an article with the word “Batman” in it. A visitor who likes movies might get an ad for The Dark Knight Rises, but a comic book fanatic will get an that links them to vintage Batman comics on Amazon.com. There's a few link insertion companies out there and almost all of them focus on only a few specific types of websites
based on what the site's about. INTENTclick is a popular
system for websites about making money online.
I wrote Content Monetization, an eBook that you can read for more information about content monetization.
Disclosure: I do blogger relations outreach with INTENTclick and Moolah Media.
I'm Louida from Atlanta, Georgia and I'm a mother of two daughters, blogger, and full time working mom at a Business Consulting Firm.
I love helping others learn how to start working from home on the internet free to supplement their current income.
I also blog at Productreviewmom.com
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