2012 has ended and now it's a New Year 2103. It’s the time every year everyone looks back to the years passed and reviews the happenings to evaluate the goodness of the year. One should accept and strive to eliminate the mistakes done in the past year.
Blogging trends this year
If we look back to the year 2012, then it can be undoubtedly said that it was a year full of surprises for the bloggers. With a number of updates and rules launched, the blog world has undergone major changes and is reshaping to fit the demands of search engines including Bing, Google, and Yahoo. 2012 witnessed the release of Google’s Panda, Penguin and EMD. These updates were meant to check the content and quality of the blogs over web to provide the users with high quality and relevant content. These updates are SEO related updates and require blogs to get SEO for their blogs otherwise the updates thrash down those blocks lacking SEO.
2013’s Search engine optimization tips for bloggers
Following are the tips to abridge the readers with helpful information to get their blogs search engine optimized.
Never compromise on the quality of the content
Looking close at the Google’s updates launched in year 2012, you will notice one common factor, that is, the content. Google constantly checks the quality of the content published at the blogs and hits those blogs with inauthentic, copied and low quality content with poor grammar and vocabulary errors. If you post duplicated content by stealing articles from someone else’s blogs, you will get you blog ranked lower in the search engines. Over optimized content also rings the bells of danger as over optimization also results in punishments from the Google. So, high quality content should be your priority in year 2013.
Anchor text diversity
It is recommended not to use similar keywords or tags for all back-links. Similar tags or keywords results in penalty from the Google. The Google Penguin is assigned the task to detect blogs using same keyword in the back-links and almost seventy percent of the penalized blogs in 2012 were using the same tag/keyword in the back-links. It is better to use four to five keywords and juggle them while using in back-links to make your anchor texts diverse.
Build the links naturally
Google takes strict action against those blogs and sites that use unethical ways to build the links. To get the links back, one must utilize the feature of “guest post”. Publish articles and write posts for other blogs as a guest blogger in order to receive links and appreciations form a number of different blogs. Nothing comes for free and you have to do something for other blogs to get their favors.
Utilize the social networking sites appropriately
Google and other search engine include social networking websites’ ratings and signals to determine the SEO of blogs and sites. Allowing the readers to share your posts on social websites will enhance the SEO of your blog. Include buttons, and post your profile’s link in comments and under the posts so that readers can find you over SNS to read more from you.
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I'm Louida from Atlanta, Georgia and I'm a mother of two daughters, blogger, and full time working mom at a Business Consulting Firm.
I love helping others learn how to start working from home on the internet free to supplement their current income.
I also blog at Productreviewmom.com
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