How important are videos in a marketing campaign? You've heard the saying about a picture being able to impart 1000 words, how much more can a moving picture or a video? Whether you create a commercial, film clip, podcast, moving image or a simple demo on a video, you will most likely capture the attention of your demographic greater than if you used only text. In a marketing campaign, videos are essential. Not exactly a hot new topic, Marketing Campaigns that use video will help your business grow. For a number of years, video marketing has been around and it is a continuously growing area even with the passage of time. There is new technology that easily lets you apply video to business models and more than ever, using video in marketing campaigns is imperative.
To get where they are at the moment, many successful online marketers use viral marketing using video. To do this they create tremendous hype on video hosting sites that are free such as YouTube that support video online marketing. Contrary to popular belief, you don't have to be a celeb to get your videos viral. All you need to do is to maximize the exposure of your videos using proven techniques such as SEO marketing. Without a doubt, using a video will help you rank higher and become more successful as a marketing expert. For one thing, many people do prefer to see a video than have to read tiny font. This is especially true when the products or services you are featuring need explaining. Demonstrating the way things work on a video saves time and translates to faster sales in the long run.
Lower Bounce Rates
In addition, the bounce rate of your website will become lower when you use videos. Depending on how long and how well-made videos are, your website visitors will be maintained much longer than when your site does not feature any videos. When businesses create new videos professionally, from the standpoint of the audience, they put themselves in a higher rung up the ladder, so to speak. Credibility is increased and so does branding. Seeing a great video with everything your company offers at the right price will be sure to translate to a bigger bottom line. Compared to older marketing forms, online video share technologies is somewhat new. This means that getting on the video bandwagon sooner rather than later will help you adjust to the changes that inevitably come with technology.
Get Found Easily
When using videos make sure that you have a title that is SEO-optimized and created in such a way that people 'find' you easily. Add content that is sufficient in the video description. Position keywords five times throughout you document. Let Google know that your video has viewers by generating comments. This will cause your video to move up the search engine ranks quite rapidly. Lastly, be sure to add video tags.
This article is written by Artchee exclusively for this site. Artchee is also a contributor for www.realtimecontent.com which is excellent in personalized video marketing.
I'm Louida from Atlanta, Georgia and I'm a mother of two daughters, blogger, and full time working mom at a Business Consulting Firm.
I love helping others learn how to start working from home on the internet free to supplement their current income.
I also blog at Productreviewmom.com
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